MINERIA DE DATOS
TOMADO DEL LIBRO INTRODUCCIÓN A LA MINERÍA DE DATOS
JOSE HERNANDEZ ORALLO
MARIA JOSE RAMIREZ QUINTANA
CESAR FERRI RAMIREZ
Departamento de sistemas y computación
Universidad Politécnica de Valencia
http://www.bases.unal.edu.co:2127/lib/unalbogsp/edf.action?p00=DATA%20MINING&docID=10311813
CRM
Referencias bibliográficas
[1] Goyeneche, Alfredo www.marketingnet.cl de. "Economía y Administración". Universidad de Chile.
[2] Sims, David. "What is CRM?". http://www.gartner.com/
[3] Anderson, Janice. "CRM: Cuál es el verdadero significado". Septiembre 2000.
http://www.hipermarketing.com/nuevo 4/contenido/mkt de relaciones/crm/nivel3significado.html
[4] Goldenberg, Barton. "¿Qué es CRM y cuál es el verdadero significado?". Noviembre 2002. http://www.tress.com.mx/boletin/Noviembre2002/crm.html
[5] J. D. Edwards. "Un estudio muestra que existe una fuerte demanda de soluciones integradas de SCM y CRM entre las medianas empresas". Octubre 17, 2002.
http://www.jdedwards.es/public/0,1921,328~1162~8481,00.html
[6] Cap Gemini Ernst & Young. "¿Qué es CRM?". Noviembre 2001. http://www.improvenconsultores.com/paginas/documentos_gratuitos/que_crm.php/t_blank
[7] CRM Forum. "Las Realidades del CRM". consultores.com/paginas/documentos_gratuitos/realidad_crm.php http://www.improven[8] Swift, Ron. "¿Está muerto el CRM?". Julio http://www.tecnologiaempresarial.info/circuito1.asp?id_nota=6572&ids=3 24, 2003.
Bibliografía
a. Customer Relationship Management. Accesado en julio 30, 2003 de http://www.qpronline.com/CRM/index.html
b. O’Connor, Arthur. "E-CRM: The Good News and the Bad News. ClickZ Today. Febrero 21, 2002. http://www.clickz.com/crm/crm_strat/article.php/ 978061. Accesado en julio 30, 2003.
c. Villalobos Arenas, Alma Liliana. "Elementos Críticos de la Implantación de CRM en la Industria de las Telecomunicaciones". Abril 2003. Accesado el 30 de julio de 2003 en http://biblioteca.itesm.mx/cgibin/nav/salta?cual=doctec:64597.
d. http://www.gestiopolis.com/canales/demarketing/articulos/37/crmcliente.htm
e. http://www.crmguru.com/content/features/sims01.html f. http://www.liderazgoymercadeo.com/
g. http://www.idg.es/computerworld/ h. http://www.mercado.com.ar/altadireccion/
i. http://www.infochannel.com.mx/ j. www.gartner.com k. http://www.infochannel.com.mx/
l. www.netmedia.info/informationweek/ m. www.claveempresarial.com/soluciones/sscrm.shtml
n. www.tecnologiaempresarial.info/
CMS
Referencias
[1] Ahituv, N. (2002). A system development methodology for ERP systems. The Journal of Computer Information Systems, 42, 56 – 68. Retrieved October 8 th , 2002,
from: http://biblioteca.itesm.mx/cgi-bin/nav/salta?cual=bases:17
[2] Faleti, S.A. (2001). ERP optimization: Maximize ROI through improved performance. AFP Exchange, 21, 26 – 29. Retieved October 8 th , 2002.
From: http://biblioteca.itesm.mx/cgi-bin/nav/salta?cual=bases:17
[3] Bradford, M. (2001). Does ERP fit in a lean world?. Strategic Finance, 82, 28 – 35. Retrieved October 8 th , 2002.
From: http://biblioteca.itesm.mx/cgi-bin/nav/salta?cual=bases:17
[4] Rondeau, P. J. (2001). Evolution of manufacturing planning and control systems: From reorder point to enterprise resource planning. Production and Inventory Management Journal, 42, 1 – 7. Retrieved October 8 th , 2002.
From: http://biblioteca.itesm.mx/cgi-bin/nav/salta?cual=bases:17
[5] Hislop, D., Newell, S. (2000). Networks, knowledge and power: Decision making, politics and the process of innovation. Technology Analysis & Strategic Management, 12, 339 – 342. Retrieved October 8 th , 2002.
From: http://biblioteca.itesm.mx/cgi-bin/nav/salta?cual=bases:17
[6] Auditore, P. J. (2000). The future of BI. Enterprise Systems Journal, 15, 53 – 56. Retrieved October 8 th , 2002.
From: http://biblioteca.itesm.mx/cgi-bin/nav/salta?cual=bases:17
[7] Chung, S. H. (2000). ERP adoption: a technological evolution approach. International Journal of Agile Management Systems, 2, 24. Retrieved October 8 th , 2002.
From: http://biblioteca.itesm.mx/cgi-bin/nav/salta?cual=bases:17
[8] Mullin, R. (2002) The age of interoperability. Chemical Week, 164, 24 –25. Retrieved October 8 th , 2002.
From: http://biblioteca.itesm.mx/cgi-bin/nav/salta?cual=bases:17
[9] Gruber, E. M. (2002). Distribute present and always-current data. Modern Machine Shop, 74, 164. Retrieved October 8 th , 2002.
From http://biblioteca.itesm.mx/cgi-bin/nav/salta?cual=bases:17
[10] Anonymous (2000). An outsourcer relies on an outsourcer. Communications News, 37, 60 – 61. Retrieved October 8 th , 2002.
From http://biblioteca.itesm.mx/cgi-bin/nav/salta?cual=bases:17
[11] Levinson, M. (2002, September 15). How to get your House in Order. CIO Magazine. Retieved October 8 th , 2002,
from: http://www.cio.com/archive/091502/order.html
[12] Williams, S. (2002, September 15). His Side of the Mattress. CIO Magazine. Retieved October 8 th , 2002,
from: http://www.cio.com/archive/091502/peer.html
[13] Low, L. (2002, August 15). The Integration Imperative. CIO Magazine. Retieved October 8 th , 2002, from: http://www.cio.com/archive/081502/overview.html
[14] Koch, C. (2002, July 15). Take Control Consultants-can't live with 'em, can't live without 'em. CIO Magazine. Retieved October 8 th , 2002,
from: http://www.cio.com/archive/071502/control.html
[15] Worthen, B. (2002, May 15). Nestlé's ERP Odyssey. CIO Magazine. Retieved
October 8 , 2002,
from: http://www.cio.com/archive/051502/nestle.html
[16] Koch, C. (2002, February 7) The ABCs of ERP. CIO Magazine. Retieved October 8 th , 2002,
from: http://www.cio.com/research/erp/edit/erpbasics.html
[17] Scalet, S. D. (2002, february 1) Working in a Deeper Shade of Green. CIO Magazine. Retieved October 8 th , 2002,
from: http://www.cio.com/archive/020102/dep.html
[18] Slater, D. (2002, January 15) Costly, Painful and Worth It. CIO Magazine. Retieved October 8 th , 2002,
from: http://www.cio.com/archive/011502/costly.html
[19] Pender, L. (2002, September 15) Damned If You Do. CIO Magazine. Retieved October 8 , 2002, from: http://www.cio.com/archive/091500/erp.html
[20] Jeffery, B., Morrison, J. (2000, September 1) ERP, One Letter at a Time. CIO Magazine. Retieved October 8 th , 2002,
from: http://www.cio.com/archive/090100/ea.html
NEGOCIOS INTELIGENTES
Referencias bibliográficas
[1] Net Library. http://www.netlibraryebooktoolkit.com/content/library_patron_support/3
[2] Goodwin, Candice. "Technology: Business Intelligence – Assault on the data mountain". Proquest. Accountancy, (Mayo 07, 2003).
[3] Abukari, Kobana; Job, Vigía. "Business Intelligence in action". Proquest. CMA Management, (Mayo 07, 2003).
[4] Betts, Mitch. "The future of business intelligence". Computerworld. http://www.kmcluster.com/The%20Future%20of%20Business%20Intelligence.html
[5] Tupson Technologies. http://www.tupson.com/busintel.htm Bibliografía Utilizada http://www.microsoft.com/colombia/soluciones/empresas/procalidad.asp
http://www.microstrategy.com.ar/Solutions/ http://www.sagent.es// http://www.sybase.es/inside/bobject.htm
Martín, J. Alien Intelligence. ProQuest. The Journal of Business Strategy.
http://www.conteckamericas.com/Business%20Intelligence/Servicios%20B%20Intelligence.htm
http://www.elnorte.com/tecnologia/articulo/182888/ http://www.oracle.com/lang/es/features/9iAS/index.html?t1as_bi.html
http://www.ipsum.com.mx/alianzas.html
Autor: Lic. Ricardo Sánchez Montoya Asistente del Departamento Académico de Mercadotecnia del ITESM Campus Monterrey, rsm@itesm.mx
